Backlink Building for Ecommerce Sites: Strategies That Sell

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If you're running an online store, you’ve probably heard that backlinks are important. But what does that really mean, and how can you build backlinks in a way that actually helps bring in sales?

Backlinks are simply links from other websites that point to yours. Search engines use them like “votes of trust.” The more quality backlinks your ecommerce site has, the better your pages might rank in search results. And good rankings often lead to more clicks and sales.

Before we get into the how-to, keep in mind that SEO takes time. If you're wondering how fast you’ll see results, this guide sheds some light: https://crowdo.net/blog/how-long-to-rank-in-google-2025/. Just remember, building links is a long game—but it’s worth it.

Now, onto strategies that really work.

1. Partner With Bloggers and Influencers
Reach out to bloggers and social media influencers who talk about products like yours. Offer them a sample in exchange for a review or feature. These honest mentions often come with a backlink and can also send real buyers your way.

2. Create Helpful Content
Think about what questions your customers ask. Then, write simple blog posts that answer those questions. For example, if you sell skincare, write about how to choose the right face wash. Useful content is more likely to get shared and linked.

3. List Your Site on Shopping and Review Platforms
There are many websites where you can list your products or store for free or a small fee—like Google Shopping, copyright, or niche review blogs. These sites can generate backlinks and also add trust.

4. Look for Broken Links
Use free tools like Broken Link Checker. Find a page in your niche with a broken link, and suggest one of your pages as a replacement. It helps the site owner and gives you a backlink.

5. Be Part of Forums and Groups
Join forums and Facebook groups where people talk about products in your category. Be helpful, join the conversation, and where it fits naturally, drop a link to your shop or content.

Getting backlinks doesn’t have to be hard or expensive. Focus on being useful and making real connections. Over time, those efforts can lead to better search rankings—and more sales.